Investors' "fear of missing out" has driven gold demand to record levels, with global demand surpassing $100 billion in Q3, primarily fueled by investment purchases. Despite high prices leading to a 49% drop in central bank purchases, total investment demand more than doubled, while jewellery consumption fell 7%. Gold prices surged 34% this year, reaching a new high of $2,788 per troy ounce, amid geopolitical tensions and concerns over rising government debt.